International Journal of Science and Technology (IJST)

Media as a Tool for Climate Change Adaptation: A Study of Radio’s Role in Gaya District

This research delves into the use of radio as a means of climate change adaptation in the Gaya District of Bihar, India. Since climate change greatly threatens vulnerable populations, appropriate communication and education are vital in building resilience and enabling informed choices. Radio, being easily accessible and its wide coverage, is a vital platform for providing climate-related information, especially in areas where the use of digital technologies is not readily available. This study examines the demographic factors, media viewing habits, and attitudes to climate change among Gaya District inhabitants. Using a quantitative survey data analysis, the study finds that respondents have a high level of awareness of climate change, especially those who habitually listen to radio shows. There is a significant linkage between exposure to information on climate change and behavioral and practice changes towards climate adaptation, according to the findings. Moreover, the research also underscores the significance of specialized radio content which is addressing specific concerns and needs of various segments of society with a focus on the ability of radio to empower communities and influence collective action in relation to climate adversity. Finally, this study highlights the importance of radio as a viable learning tool for climate change adaptation, with useful implications for policymakers, media practitioners, and community organizations in their effort to promote climate resilience in the Gaya District and other areas of the same classification.